We Know The Why
To us, a baby care product is about more than just a product design.
It is about the product’s functioning and the need to solve a parent’s baby care challenge.
Our approach is Know, Sow, Reap, Resolve. Repeat.
We create products that enable parents to safely care for their babies. If we can't make something baby-safe, we don't make it at all! We test our products for assured safety and ensure they are free of harmful chemicals
We create products that deliver our promise reliably over time.
Creating a Buddy-Safe world for your baby shouldn't be a treasure hunt. Our products are cost-effective and easily available both offline and online.
Just as a mother takes care of her baby, we take care of Mother Nature. That’s why we look for natural ingredients and sustainable, recyclable packaging solutions for our products.